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ST.
AUGUSTINE'S FOREVER
YOUNG
A Classic Floral
Fragrance
with Ageless
Appeal
St.
Augustine's Forever
Young is a light, floral, spirit
of place, fragrance
designed to capture the
spirit of the
nation's oldest
city, located on the
coast of Northeast
Florida. Local St.
Augustine artist Lynn
Piagno created the
illustration gracing the
perfume's
packaging. It captures
the beauty and charm of
St. Augustine,
illustrating some of the
city's loveliest
attractions, particularly
the abundance of flowers
and lush greenery,
sparkling waterways and
ocean, and beautiful
fountains found in public
and private gardens all
over the city.
The
perfume itself, with its
citrusy top notes and
base of white florals, is
evocative of this
enchanting city. St.
Augustine's Forever
Young is often described
as a sparkling, fresh,
uplifting fragrance with
timeless appeal for women
of all ages. Its
composition features the
following
perfumer's
notes:
•
Invigorating top notes,
predominantly citrus with
cassis and green nuances,
give a quick lift and
make the fragrance
wonderfully evocative of
the beautiful state of
Florida.
• Middle notes are
classic, white florals
such as those you might
find in a Southern
garden, predominantly
rose, lily of the valley,
and jasmine plus some
other exotic florals such
as an African specimen
known as
karo-karoundé.
• Woodsy, musky,
mossy accords,
reminiscent of North
Florida's wooded
surrounds, form the
perfume's bottom
notes. They round out the
fragrance, soften it, and
make it long
lasting.
St.
Augustine's Forever
Young is available in two
sizes of eau de parfum
(15% concentration) as
well as a luxurious
perfumed body lotion. A
perfect gift for
Valentine's Day,
Mother's Day, the
holidays, and especially
birthdays, St.
Augustine's Forever
Young is a fragrance of
timeless elegance and
ageless allure. Discover
it today.
SHOP ONLINE
NOW!
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During the holidays or for any
special occasion a gift nearly
everyone enjoys receiving is
fragrance, particularly the
females on your list. Since ancient
times, women through the ages have
had an innate attraction to the
power of perfume. Understanding
some of the basics of perfume can
be enormously helpful when
selecting a scent for yourself or
for someone else. Following is a
perfume primer for your perusal...
What is
Perfume?
Composed of essential oils mixed
with alcohol, perfumes are a
combination of both science and
art. Natural essential oils are
derived from plants, flowers,
fruits, bark, roots, and animal
secretions such as musk. Synthetic
or laboratory-created essences are
often used as well and can provide
greater staying power than some
naturals or recreate scents that
are elusive in nature.
Although some perfumes
feature a singular scent, most are
a combination of several different
essential oils to create a pleasing
and unique fragrance. The
perfumer's art is creating
this unique composition, which
typically features: top
notes, middle
notes, and bottom
notes.
To better explain this,
have you noticed that when you
apply perfume, the fragrance can
change dramatically from when you
take a first whiff from the bottle,
to when you first apply it, and
even to an hour later after
application? These are the
perfume's various notes in
action. A perfume's top note
provides the first impression and
is composed of the lightest, most
volatile essences. The middle note,
or heart note, is discernable once
it is applied to the skin and is
composed of mid-range scents such
as florals. A perfume's
bottom note reveals itself several
minutes later. This note, featuring
heavier scents such as woods or
musk, rounds out the fragrance and
gives it staying power. The
pleasing combination of all three
components is what makes each
perfume unique and its interaction
with each wearer equally so.
Fragrance
Categories
Another helpful tip when selecting
perfume is to realize that
perfumers categorize women's
fragrances into six primary
categories based on the predominant
theme.
The largest category of
women's fragrances, florals
appeal to the true romantic. Floral
fragrances can consist of a single
note or a complex bouquet and
include St. Augustine's
Forever Young and such classics as
Chloé, Joy, and White
Shoulders.
Oriental
fragrances are the heaviest
category as they are composed of
spices, musk, and exotic flowers
and wood fragrances. They are
perfect for sultry evenings and
cooler weather or climates.
Pronounced
"sheep-ra", chypre fragrances
are described as woodsy-mossy
compositions. The term comes from
François Coty, known as the
father of modern perfumery, after a
perfume he created to capture the
essence of the island of Cyprus
(Chypre is French for Cyprus).
Composed of grassy,
herbal essences,
green fragrances
are refreshing and sporty.
Fougère,
which means fern in French, is most
often used as an element in
men's fragrance.
Fougère fragrances capture
the essence of fresh green ferns
and other woodland notes.
Fragrance
Classifications
Another aspect of
perfumes' classifications can
also prove baffling to customers.
What's the difference between
an eau de parfum and eau de
toilette and why does one cost more
than the other? First of all,
essential oils are costly. Many of
the flowers, herbs, and plants used
in natural essential oils are
hand-harvested and it takes
thousands of pounds of plant
material to yield just one pound of
essential oil. And synthetic
essences don't necessarily
represent an inferior or cheaper
ingredient.
Thus, perfume
classifications, perfume or
parfum, eau de parfum, eau de
toilette, eau de cologne, and
splash cologne, are based on
the strength of the fragrance or
percentage of fragrance compound
used in the formulation.
Following
is a breakdown of industry-wide
accepted fragrance strengths from
the Fragrance Foundation:
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Classification
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% of Fragrance
Compound
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Perfume (Parfum or Extrait)
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15-30%
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Eau de Parfum
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8-15%
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Eau de Toilette
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4-8%
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Eau de Cologne
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2-5%
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Splash Cologne
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1-3%
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So while you can
afford to be a little lavish with
splash cologne, every precious drop
of an expensive perfume is sure to
be coveted.
So, now that you know a
little bit more about perfume,
enjoy your explorations at the
perfume counter or online. Armed
with some perfume particulars,
you're sure to select the
perfect fragrance for every person
on your list!
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