Southern Touch Fragrances introduced St. Augustine’s Forever Young in 1995. The company was founded by Wendy White Kniffen, a Florida native and former Miss St. Augustine. Created exclusively for Southern Touch by a French perfumer, St. Augustine’s Forever Young is a light, floral fragrance with invigorating topnotes of citrus, cassis, and a touch of green nuances. An alluring all-natural combination of classic white florals—jasmine, rose, lily of the valley, and Karo-Karoundé—is tempered by woodsy, musky accords for warmth and depth.
With its beautiful, four-color package depicting imagery of St. Augustine and the mythical Fountain of Youth, the fragrance is a perfect gift for anyone who loves perfume or as a remembrance of a visit to this magical city located on Florida’s northeast coast.
Shortly after the fragrance launch, St. Augustine’s Forever Young eau de parfum was selected as one of only 20 products featured from the state of Florida on QVC’s “50 in 50 Tour”, broadcast from Cypress Gardens in February of 1995. Through the power of television, 800 bottles sold in 8 minutes. Some of those customers continue to order the fragrance more than 20 years later.
For many years the fragrance had only been available on a limited basis and sold exclusively through area shops and boutiques in the
St. Augustine area. But now customers throughout the country can order and fall in love with this beautiful and unique fragrance.