Southern
Touch Fragrances is
proud to introduce a unique fragrance
collection to the world— St.
Augustine’s Forever Young.
Created exclusively for Southern
Touch by a French perfumer, St. Augustine’s
Forever Young is a light, floral
fragrance with invigorating topnotes
of citrus, cassis, and a touch of
green nuances. An alluring all-natural
combination of classic white florals—jasmine,
rose, lily of the valley, and Karo-Karoundé—is
tempered by woodsy, musky accords
for warmth and depth.
With its beautiful,
four-color package depicting imagery
of St. Augustine and
the mythical Fountain of Youth, the fragrance
is a perfect gift for anyone who loves
perfume or as a remembrance of a visit
to this magical city located on Florida’s
northeast coast.  Celebrating
10 Years of Forever Young
Now 10 years young, St. Augustine’s Forever Young has become
a favorite scent for hundreds of customers who have purchased it
over the years. “We have customers who call us every year
or who make a pilgrimage to St. Augustine to purchase the fragrance,” says
Wendy Philcox, the creator of the fragrance.
A former Miss St. Augustine, Wendy
and her husband, Chris, came up with
the idea for the perfume during a sailing
trip through the Florida Keys and Bahamas.
The couple researched the project along
the way. They worked with an Atlanta
company to develop the fragrance and
enlisted the talent of local artist Lynn
Piagno to design the packaging, which
depicts imagery of St. Augustine and
the mythical Fountain of Youth.
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Kathy
Levine, one of QVC’s
favorite hosts at the
time, interviewed Wendy
on air
during the February 1995
broadcast.
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Shortly
after they launched the fragrance,
St. Augustine’s Forever
Young eau de parfum was selected
as one of only 20 products
featured from the state
of Florida on QVC’s “50 in 50 Tour”, broadcast from Cypress
Gardens in February of 1995.
“We sold 800 bottles in 8 minutes,” says
Chris, which certainly gave the budding business a big boost. “Some of
those customers continue to order the fragrance 10 years later,” Wendy
adds.
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Forever
Young’s Worldwide Launch
Sold through area shops and boutiques in
St. Augustine thus far, St. Augustine’s Forever Young has only been
available on a limited basis. But with the advent of www.southerntouchfragrances.com,
now you can order the fragrance from anywhere
in the world. “Our new web site is
the next, logical step for
the fragrance collection,” says
Wendy. “We look forward
to being able to reach many
more customers who we know
will fall in love with this
beautiful and unique fragrance.”
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