Southern Touch Fragrances
Southern Touch Fragrances

St. Augustine's Forever Young fragrance collection
Fragrance Collection

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Order Forever Young perfume online
Capturing the spirit of the nation's oldest city
ST. AUGUSTINE'S FOREVER YOUNG
A Classic Floral Fragrance
with Ageless Appeal

St. Augustine's Forever Young is a light, floral, spirit of place, fragrance designed to capture the spirit of the nation's oldest city, located on the coast of Northeast Florida. Local St. Augustine artist Lynn Piagno created the illustration gracing the perfume's packaging. It captures the beauty and charm of St. Augustine, illustrating some of the city's loveliest attractions, particularly the abundance of flowers and lush greenery, sparkling waterways and ocean, and beautiful fountains found in public and private gardens all over the city.
The perfume itself, with its citrusy top notes and base of white florals, is evocative of this enchanting city. St. Augustine's Forever Young is often described as a sparkling, fresh, uplifting fragrance with timeless appeal for women of all ages. Its composition features the following perfumer's notes:

• Invigorating top notes, predominantly citrus with cassis and green nuances, give a quick lift and make the fragrance wonderfully evocative of the beautiful state of Florida.
• Middle notes are classic, white florals such as those you might find in a Southern garden, predominantly rose, lily of the valley, and jasmine plus some other exotic florals such as an African specimen known as karo-karoundé.
• Woodsy, musky, mossy accords, reminiscent of North Florida's wooded surrounds, form the perfume's bottom notes. They round out the fragrance, soften it, and make it long lasting.

St. Augustine's Forever Young is available in two sizes of eau de parfum (15% concentration) as well as a luxurious perfumed body lotion. A perfect gift for Valentine's Day, Mother's Day, the holidays, and especially birthdays, St. Augustine's Forever Young is a fragrance of timeless elegance and ageless allure. Discover it today.

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A Perfume Primer - learn about perfume and fragrance categories

During the holidays or for any special occasion a gift nearly everyone enjoys receiving is fragrance, particularly the females on your list. Since ancient times, women through the ages have had an innate attraction to the power of perfume. Understanding some of the basics of perfume can be enormously helpful when selecting a scent for yourself or for someone else. Following is a perfume primer for your perusal...

What is Perfume?
Composed of essential oils mixed with alcohol, perfumes are a combination of both science and art. Natural essential oils are derived from plants, flowers, fruits, bark, roots, and animal secretions such as musk. Synthetic or laboratory-created essences are often used as well and can provide greater staying power than some naturals or recreate scents that are elusive in nature.
Although some perfumes feature a singular scent, most are a combination of several different essential oils to create a pleasing and unique fragrance. The perfumer's art is creating this unique composition, which typically features: top notes, middle notes, and bottom notes.
To better explain this, have you noticed that when you apply perfume, the fragrance can change dramatically from when you take a first whiff from the bottle, to when you first apply it, and even to an hour later after application? These are the perfume's various notes in action. A perfume's top note provides the first impression and is composed of the lightest, most volatile essences. The middle note, or heart note, is discernable once it is applied to the skin and is composed of mid-range scents such as florals. A perfume's bottom note reveals itself several minutes later. This note, featuring heavier scents such as woods or musk, rounds out the fragrance and gives it staying power. The pleasing combination of all three components is what makes each perfume unique and its interaction with each wearer equally so.

Fragrance Categories
Another helpful tip when selecting perfume is to realize that perfumers categorize women's fragrances into six primary categories based on the predominant theme.
The largest category of women's fragrances, florals appeal to the true romantic. Floral fragrances can consist of a single note or a complex bouquet and include St. Augustine's Forever Young and such classics as Chloé, Joy, and White Shoulders.
Oriental fragrances are the heaviest category as they are composed of spices, musk, and exotic flowers and wood fragrances. They are perfect for sultry evenings and cooler weather or climates.
Pronounced "sheep-ra", chypre fragrances are described as woodsy-mossy compositions. The term comes from François Coty, known as the father of modern perfumery, after a perfume he created to capture the essence of the island of Cyprus (Chypre is French for Cyprus).
Composed of grassy, herbal essences, green fragrances are refreshing and sporty.
Fougère, which means fern in French, is most often used as an element in men's fragrance. Fougère fragrances capture the essence of fresh green ferns and other woodland notes.

Fragrance Classifications
Another aspect of perfumes' classifications can also prove baffling to customers. What's the difference between an eau de parfum and eau de toilette and why does one cost more than the other? First of all, essential oils are costly. Many of the flowers, herbs, and plants used in natural essential oils are hand-harvested and it takes thousands of pounds of plant material to yield just one pound of essential oil. And synthetic essences don't necessarily represent an inferior or cheaper ingredient.
Thus, perfume classifications, perfume or parfum, eau de parfum, eau de toilette, eau de cologne, and splash cologne, are based on the strength of the fragrance or percentage of fragrance compound used in the formulation.
Following is a breakdown of industry-wide accepted fragrance strengths from the Fragrance Foundation:

Classification
% of Fragrance Compound
Perfume (Parfum or Extrait)
15-30%
Eau de Parfum
8-15%
Eau de Toilette
4-8%
Eau de Cologne
2-5%
Splash Cologne
1-3%

So while you can afford to be a little lavish with splash cologne, every precious drop of an expensive perfume is sure to be coveted.
So, now that you know a little bit more about perfume, enjoy your explorations at the perfume counter or online. Armed with some perfume particulars, you're sure to select the perfect fragrance for every person on your list!

 

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